There are, however, against-the-grainers such as Melissa Brandao, a technology veteran who took the proverbial road less travelled. The 46-year-old founder and chief executive of Ashland, Oregon-based Rogue Rovers is bent on using her business acumen – gleaned at Apple and a global data collection firm, among other stopover points – to develop a fully electric, semi-robotic all-terrain vehicle, or ATV. This machine would not be for joyriding, mind, but for use by specialty farmers. Her slightly anthropomorphised vision? The FarmDogg.
Related: Kulan is an all-electric beast of burden.
Given Brandao’s background in personal computing and global data, one might expect such an individual to found a Tesla Motors-rivalling EV startup, But to hear Brandao tell it, she is quite content to help farmers and vineyard operators instead of building a sexy beast to challenge the Model S.
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