Consumer goods giant Procter & Gamble has been fined close to $1m (£662,876) in China for what Shanghai regulators said was false advertising of its Crest toothpaste brand.
They said P&G overstated the effects of its toothpaste in a TV ad featuring a popular Taiwanese talk show host.
Images in the ad were said to be digitally enhanced to show whiter teeth.
Chinese media are reporting the fine as the biggest of its kind on record.
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