An English language school and education group called "Isis" is having to change its name because of the associations with extremism.
A spokesman said it had become increasingly difficult to attend international language events under the Isis banner.
There were also a few "negative comments" for staff wearing Isis T-shirts, said the spokesman.
The re-branding has adopted the name Oxford International Education Group.
The chain of language schools and education providers has been called Isis since 1991, taking its name from the part of the River Thames at Oxford that is called the Isis.
Recruiting students
But the group has decided it is no longer practical to keep the name, when there are so many negative connotations of violent extremism, with Isis one of the names attached to the so-called Islamic State in Syria and Iraq.
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